Gone are the days of the popularity of the Big Gulp. Sugary
sodas are officially becoming less and less popular with youth, according to a
new government survey. Water is the new beverage of choice for young people who
are looking to stay healthy and hydrated.
According to the survey, consumption of sugary sodas
declined by a whopping one-third in only two years. This may be a reaction to
the rise of research and information about the risks related to drinking too
much soda, mainly weight gain, diabetes, heart disease and obesity. The health
campaigns to make the drink less attractive and less available have worked.
Many sodas and sugary drinks are completely banned from public
buildings, including schools and government agencies, which do not carry the beverages
in cafeterias or vending machines. Some states have also approved a sales tax
on soda, which makes the drinks less affordable.
Not only have state governments got on board in fighting the
unhealthy effects of soda pop, even the corporations that make them are on track
to make the beverages healthier. Dr. Pepper Snapple Group, PepsiCo and
Coca-Cola have all promised to reduce the calorie count in each soda drink by
one-fifth in the next ten years.
The results of the survey clearly show that efforts to make
the sugary drinks with empty calories less attractive are working well. In 2015
only 20% of teenagers drank a soda one or more times in a day during one week,
while in 2007 that number was 34%. A whopping 26% reported that they had not
drank any sugar sodas or drinks in one week, which is a far better number than
19% in 2007.
Not only is soda more difficult to come by for kids these
days, as many of them can no longer purchase the drinks at school, water is
also becoming the beverage of choice. Last year, 74% of teens drank at least
one glass of water every day, and 64% said they drank two or more.
Soda simply is not cool anymore, and the kids are showing us
this trend in their beverage choices. The survey shows that this decline in
popularity will continue to grow and soda is on its way out.
However, the CDC is conducting more research to be sure that
teens are not substituting soda for other sugary alternatives like energy
drinks, sugary iced teas, and sports drinks.
As a society, we are getting healthier every year, and the
teens are on the forefront of this change for the better.
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